Using research and outreach to expand access to technology careers.
A community-centered approach to understanding candidate barriers, improving messaging, and increasing awareness of software and cybersecurity opportunities.
Expand access to technology training while improving the candidate journey.
Claim Academy sought to reach more women, particularly Black women, for software engineering and cybersecurity scholarship opportunities while understanding barriers that affected awareness, application, and conversion.
Role
Research, outreach strategy, candidate engagement, journey mapping, messaging, and program support.
Audience
Career changers • Aspiring technologists • Scholarship candidates • Community partners
Listen first, then build a recruitment experience around real barriers.
Research
Used interviews, surveys, and direct outreach to understand candidate concerns, motivations, and barriers.
Messaging
Translated program benefits and requirements into clearer, more relatable communications for prospective students.
Community Outreach
Expanded reach through social networks, community relationships, and targeted engagement.
Broader reach and stronger scholarship awareness.
Mertics: Conversion Rate - 22% of participants enrolled in either Claim Academy or online bootcamp. Scholarships awarded $10k+..
Bringing product thinking, technology, and measurable iteration into the classroom.
A practical example of using data, structure, technology, and user-centered thinking to improve learning experiences and student growth.
Use structure, technology, and data to improve student outcomes.
In an elementary classroom serving diverse learners, the challenge was to create a learning environment that combined clear expectations, differentiated instruction, technology tools, and consistent progress monitoring.
Role
Full classroom teacher, curriculum designer, technology integrator, behavior-system designer, and family communicator.
Focus
Reading • Math • Classroom systems • Digital learning • Student engagement
Apply product thinking to the classroom.
Observe
Used student performance, behavior patterns, and classroom feedback to identify where learners were struggling.
Iterate
Adjusted lesson structure, instructional tools, classroom routines, and interventions based on what students needed.
Measure
Tracked progress in reading and math and used results to guide future instruction and support.
A classroom designed for measurable growth.
The classroom produced the highest number of students moving up in reading and math within the reported school context, reinforcing the value of consistent expectations, targeted intervention, and data-informed instruction.
Metrics: Strongest classroom test in the entire school at Sigel Elementary. Early adoption of self governance guide by Pre-K - 5th Teachers, over 10 classroom adoptions.